Krasé Asur is a premium tequila that is extremely popular with many celebrities and artists in Japan and overseas, and is currently sold in more than 50 countries around the world. Since its launch in Japan in 2020, the brand has been rapidly growing with a high reputation for its aroma and taste that overturns the conventional concept of tequila. Characterized by its fresh, sharp and refreshing taste, the prata produced by skilled craftsmen has a soft yet sweet taste that appeals to the five senses.